Eyewear is the most important facial accessory and yet, the most overlooked.
It’s an important element of visual impact that adorns an important sensory organ that allows you to exchange with the outer world. It’s how you see the world and also how the world sees you! Your eyes are the most communicative and expressive area of your face. They are truly the window to your soul. It’s not just about fashion. There’s a lot more to it. They’re powerful assets in creating the desired look and conveying your desired message to the world.
Just like clothes, our glasses are important self-expression tools, they’re part of our identity.
The correct eyewear helps you project yourself to the world in harmony with your facial proportions, colors, contrast levels, personality, style and image goals. I am an Image Strategist with a passion for facial analysis and morphology, colors and optical illusion and am here to bring you a simple process to choosing frames that is tailored to your facial traits and goals.
You are an organic being. You are not a geometric shape. I bet you have been frustrated trying to figure out your facial shape by trying to fit into the description of the geometric shapes out there online - even worse, trying to find eyewear for you based on what shape you thought you were online. Here, it's not about the shape of your face, but rather about your individual facial proportions which are meticulously measured and compared against one another so you understand your facial thirds and can align them to your desired image goals. We discuss measurements, bone scale and projections and facial volume and your desired goal - features you wish to highlight and features you'd rather minimize attention to.
Through optical illusion and use of elements of design, we can create a sensation of balance and harmony with eyewear. For example, through glasses we are able to provoke the illusion of a shorter or longer nose, minimize dark under-eyes, enhance one’s eye colors, etc. Have you noticed, for example, how cat-eye frames seem to lift one's expression? Just like clothes, being strategic about colors, lines and shapes in eyewear have a great effect on your overall look.
When it comes to choosing eyewear, there are several factors that must be taken into consideration in order to achieve visual harmony and an image that is aligned with your personality and image goals.
It truly is such a unique and individualized process - it’s not just about face shapes - there are physiological (skin undertone), physical (bone scale and projections), psychological and personality considerations that need to be investigated and compiled together to bring the perfect fitting pair for you.
We’ll combine function, fashion and self-expression to bring you the eyewear that will complement you on different levels. We’re adding a whole new dimension to frame selection and you’ll always refer to the knowledge gained about your face to make assertive decisions for a a long time to come.
Eyewear is one of the most visible accessories we wear and one of the first things that people will notice when they meet you. Purchasing eyewear can be a big investment. You want to ensure that you’re making the right choice for the money you are spending. Don’t make such crucial decision blindly.
The face is a piece of art, a tridimensional one, and all its details must be taken into consideration when choosing accessories and elements of design that will balance or enhance its traits.
The traditional way of selecting eyewear based on the geometrical shape of your face is too antiquated. No one has a face purely shaped as a pure square, triangle or rectangle, for example. We're all unique, organic and asymmetrical beings. Trying to fit you in a box or geometric shape online is not only not personalized but can also be rather dehumanizing. It will also make you feel frustrated because you will feel like you truly don’t fit in any of those popular geometrical shapes seen online and you’ll be back to square one trying to choose an eyewear for you. I don’t just analyze facial shapes to determine the best frames for you. In a individualized and personalized approach, I will look at your facial features and carefully measure your facial segments to select the eyewear that will give us the desired look as discussed in our consultation and that will transmit the image that you’re striving for.
We’ll take all of you into consideration: your facial proportions, the predominant lines and forms on your face, the facial features that you wish to highlight or the ones you’d rather not put focus on, your coloring and contrast levels, your personality and, most important of all, what you truly desire to express with your eyewear.
Your frames must look nice, be functional and transmit the right image about you. Do you wish to convey more strength, power, confidence? Is your current goal to appear more approachable, friendly and accessible? Is an image of trustworthiness of crucial importance at your job with your clients right now? Playful, joyful, serious, powerful, authentic... Your eyewear can transmit different messages. The power lays on your hands and right on your face. At any stage in life, our goals with our image change and we can resort to elements of design to create a desirable image that will benefit us at that moment. We can also balance or highlight facial characteristics using elements of design and optical illusion. Is there a feature on your face that you love and would like to highlight? Or, on the other hand, is there a facial trait you’d rather not bring attention to? Obtaining the help of an expert facial analyst and image strategist (me) can help you in making this process much clearer and less overwhelming.
It’s the art of finding balance between one's facial features and proportions while also aligning with his or her personality and image goals that make this process so rewarding and enriching.
If you dread purchasing eyewear or if you're tired of spending money on eyewear that you don't love or feel doesn't complement your facial features colors and style, let's work together to develop a plan of action that will match your image desires and will make selecting your frames easier.
See yourself in your best version and project that best version to the world.
Putting your best face forward!!
No more guessing what works for your face - you’ll have a map with specific directions based on your intrinsic facial attributes and you’ll feel confident choosing hair cuts and color, choosing an eyebrow design for you, doing your make-up - all knowing that you’re naturally enhancing and highlighting your best features.
Just like the Face Map, we go through a process of body measurement to develop a strategy plan choosing cuts and clothing types that will align with your body, style, personality and image goals.
The complete roadmap to the real and best version of you! Combining DNA Face Map and Body Map for a complete alignment of your intrinsic traits with your image goals. Create a unified message as desired by you and designed upon your own lines and elements of design already present in you.
Eyewear is the most important facial accessory and yet, the most overlooked.
It’s an important element of visual impact. Come learn to see and be seen!!
If the body has clothes to dress it, the face has hair to adorn it and frame it. Your hair is your biggest facial accessory expressing your nonverbal communication at all times. It's important that your hair ma tches your characteristics while also being aligned with the image you want to express to the external world. Let's make use of visual elements of design around to create hair looks that match you inside and out.
Putting your best face forward! From a detailed study of your face, the predominant lines on your face and your image goals, we'll develop strategies for haircuts, coloring techniques, beard grooming suggestions - Create a unified message as desired by you and designed upon your own lines and elements of design already present in you.