Optimizing Your Facial Features. Why the face?

Through my work with countless clients doing their color analysis, my passion for the face and the power of the appearance of the face has just grown every year.  I am always encouraging my clients to put their best face forward - literally. 

After witnessing the effect of colors on the appearance of my clients' faces and seeing how one single element such as color can make one look fresher, younger and more vibrant while providing a boost in their self-confidence, I’ve become captivated by the power of the face in our overall appearance and state of mind. If colors alone can impact someone's appearance so drastically, imagine utilizing even more elements of visual design available (such as colors, lines, shapes/forms, texture, volume and contrast) with the purpose of creating what we want in our face? A harmonious work of art that can accentuate what you have best right there in front you and that you and everyone else see everyday. We can use colors, lines, makeup, lighting and other techniques to enhance one’s facial features and create any desired look.

Not only can the look of our face promote a boost in self-confidence, as seen in my own life and the lives of my clients, but it's also been proven that the face is a powerful tool for creating first impressions playing a vital role in how others perceive us. 

Especially in the current heavily digital, post-pandemic world we now live in, our face has become the protagonist of our image, our billboard - be in profile pictures in digital platforms or in virtual Zoom meetings and virtual conferences. It’s important, more now than ever, that we put our best face forward - one that is aligned with our personal and professional needs. 

Humans have evolved to read faces as a way to quickly assess the emotions, intentions, and characteristics of others and people can also form judgments about a person based on their facial appearance. This can include judgments about their intelligence, competency, and credibility. For example, if your face is giving off distorted image signals about you, this can compromise your credibility and even interfere with professional opportunities that concern your development. We want people to look at you and see your best.

Research has shown that people make judgments about a person's trustworthiness, intelligence, and other traits based on their facial features within a fraction of a second of seeing them. According to a research from Princeton University, it is through the face that, in milliseconds, people form impressions about us, without ever having spoken a word with us. 

Have you ever heard of the Pareto Law? It applies to the face as well - our face is the 20% of our body responsible for 80% of our nonverbal communication. Even though the face occupies 1/8 of our body, this “small” segment is a powerful tool of communication, responsible for transmitting our emotions, causing impressions and emotions in our viewers and portraying our image to the world. Even the shape of someone’s eyebrow can create different impressions and evoke emotions on other people. 

A person's face is often the first thing that is noticed about them. You may have noticed that when we want to talk about someone who is not present in a conversation, we will usually refer to features surrounding their face to describe that person: for example, the person with long/short/blonde/brown hair, blue/brown eyes, the bearded gentleman, the person with the red glasses, etc.

Welcome to my Face-Driven Image Designing and Visual Identity Building Services, where we introduce the face as an important component in the image consulting and styling world involving an in-depth, detailed facial analysis in order to align your facial characteristics with your ultimate image goals so you can bring not only your best face forward but also your entire self forward.

We’ll strategize looks that will optimize your facial features and match your physical and physiological properties (color undertone), image goal and style using visual cues in your natural facial elements. We'll strategically apply the five elements of design to create a personal image that truly reflects you and the image you wish to portray to the outside world. We’ll focus on your individual facial features and also on how they all work together to create a cohesive and harmonious overall desired look. 

Our strategy will often involve suggesting making adjustments to various aspects of your appearance such as hairstyle, makeup, eyewear, accessories and clothing in order to achieve a desired effect or to harmonize the face with one’s style and true identity. 

It’s about time that we give this “small” segment of your body its proper importance and start learning how to put your best face forward!!

No. My services are guided by the face but connected to the body. I also offer body analysis for those who wish a complete transformation. It’s important to analyze the whole, an assortment of traits to orient towards lines, shapes and hues that will highlight one's best facial features and balance the entire look out. Features and shapes from head to toe. My goal is to provide a service that feels complete, from head to toe without leaving such a crucial component in the process behind, the face.

No two people are the same and no two people need the same tweaks to convey their message. 

Everyone is unique with individual anatomical proportions and characteristics. Designed as such, there can’t be ready-made or automated solutions. Different people also have a different relationship with their faces and their traits and, as a result, different needs with their image. I wanted to provide a service that feels more humanized and individualized, adapted to one’s perception of their own features and design strategies that will create an image that represent that person.

We are going to bust the myth the a certain haircut is recommended for all people with a certain face shape, for example. Not everyone with the same oval face shape has the same facial proportions - how can we advise the same haircut or color for everyone with an oval facial shape? Everyone also has different pain points. Let's say, for example, that a client has an oval face shape and she relays to me that her forehead is something that really bothers her. The same strategy suggested for her based on her own facial dimensions and pain-point cannot be suggested to someone else who may have the same facial shape but has a different pain-point (her jaw, for example). Despite both having the same face shape, there are different proportions and different goals. This is why your analysis is individualized and the guide is personalized.

Our strategies are all based on you - on what you want to express based on your perception of yourself and what you’re looking to strengthen or lessen and what you want to transmit with your image. I want to create an image that represents you.

With knowledge of visual language and how we interpret what an image expresses, technique, sensibility and creativity, we will build together an image that translates into your image intention, style and personality.

I work with visual language. Through a set of tools and visagism techniques and through the use of lines, dimensions and visual elements of design, it’s possible to construct an image that feels harmonized with one’s individual features, personality and goals. 

My goal is that my clients feel confident putting their best face forward!!