Through my work with countless clients doing their color analysis, my passion for the face and the power of the appearance of the face has just grown every year. I am always encouraging my clients to put their best face forward - literally.
After witnessing the effect of colors on the appearance of my clients' faces and seeing how one single element such as color can make one look fresher, younger and more vibrant while providing a boost in their self-confidence, I’ve become captivated by the power of the face in our overall appearance and state of mind. If colors alone can impact someone's appearance so drastically, imagine utilizing even more elements of visual design available (such as colors, lines, shapes/forms, texture, volume and contrast) with the purpose of creating what we want in our face? A harmonious work of art that can accentuate what you have best right there in front you and that you and everyone else see everyday. We can use colors, lines, makeup, lighting and other techniques to enhance one’s facial features and create any desired look.
Not only can the look of our face promote a boost in self-confidence, as seen in my own life and the lives of my clients, but it's also been proven that the face is a powerful tool for creating first impressions playing a vital role in how others perceive us.
Especially in the current heavily digital, post-pandemic world we now live in, our face has become the protagonist of our image, our billboard - be in profile pictures in digital platforms or in virtual Zoom meetings and virtual conferences. It’s important, more now than ever, that we put our best face forward - one that is aligned with our personal and professional needs.
Humans have evolved to read faces as a way to quickly assess the emotions, intentions, and characteristics of others and people can also form judgments about a person based on their facial appearance. This can include judgments about their intelligence, competency, and credibility. For example, if your face is giving off distorted image signals about you, this can compromise your credibility and even interfere with professional opportunities that concern your development. We want people to look at you and see your best.
Research has shown that people make judgments about a person's trustworthiness, intelligence, and other traits based on their facial features within a fraction of a second of seeing them. According to a research from Princeton University, it is through the face that, in milliseconds, people form impressions about us, without ever having spoken a word with us.
Have you ever heard of the Pareto Law? It applies to the face as well - our face is the 20% of our body responsible for 80% of our nonverbal communication. Even though the face occupies 1/8 of our body, this “small” segment is a powerful tool of communication, responsible for transmitting our emotions, causing impressions and emotions in our viewers and portraying our image to the world. Even the shape of someone’s eyebrow can create different impressions and evoke emotions on other people.
A person's face is often the first thing that is noticed about them. You may have noticed that when we want to talk about someone who is not present in a conversation, we will usually refer to features surrounding their face to describe that person: for example, the person with long/short/blonde/brown hair, blue/brown eyes, the bearded gentleman, the person with the red glasses, etc.
Welcome to my Face-Driven Image Designing and Visual Identity Building Services, where we introduce the face as an important component in the image consulting and styling world involving an in-depth, detailed facial analysis in order to align your facial characteristics with your ultimate image goals so you can bring not only your best face forward but also your entire self forward.
We’ll strategize looks that will optimize your facial features and match your physical and physiological properties (color undertone), image goal and style using visual cues in your natural facial elements. We'll strategically apply the five elements of design to create a personal image that truly reflects you and the image you wish to portray to the outside world. We’ll focus on your individual facial features and also on how they all work together to create a cohesive and harmonious overall desired look.
Our strategy will often involve suggesting making adjustments to various aspects of your appearance such as hairstyle, makeup, eyewear, accessories and clothing in order to achieve a desired effect or to harmonize the face with one’s style and true identity.
It’s about time that we give this “small” segment of your body its proper importance and start learning how to put your best face forward!!
We just can’t resist reading faces. We may like to think that our judgements are founded on deliberate and rational thought processes but studies prove that we make snap judgements on character from minimal facial cues rather unconsciously and quickly, before any rational thought can come into effect without us even knowing it. It’s just our nature.
The face is a powerful tool for creating first impressions. Humans have evolved to read faces as a way to quickly assess the emotions, intentions, and characteristics of others and people can also form judgments about a person based on their facial appearance. This can include judgments about their intelligence, competency, and credibility. For example, if your face is giving off distorted image signals about you, this can compromise your credibility and even interfere with professional opportunities that concern your development. We want people to look at you and see your best.
We all have been taught not to judge a book by its cover but a Princeton study from 2006 led by Todorov, a Professor of Psychology at Princeton University, revealed that when we see a new face we respond intuitively to faces and our brains decide, within a tenth of a second, whether a person is attractive and trustworthy. Adding to the importance of making first good impressions, the study showed that even if given more time, the observers/people’s initial judgement about faces did not change. To the contrary, they simply became more confident in their judgements as the duration lengthened. Per Todorov: “We decide very quickly whether a person possesses many of the traits we feel are important, such as likeability and competence, even though we have not exchanged a single word with them. It appears that we are hard-wired to draw these inferences in a fast, unreflective way.”
This is an unconscious process that occurs in a fraction of a second in our brains before any rational thought can take place. Most importantly, per Todorov, not only do we “immediately form impressions from appearance, we agree on these impressions, and we act on them.” As one can see, facial appearance can affect our behavior, change the way we interpret social encounters and influence outcomes.
“Within a single glance of a face, people automatically appraise face attractiveness and make a host of social attributions (Olson and Marshuetz, 2005; Bar et al., 2006; Willis and Todorov, 2006; Rule et al., 2009; Todorov et al., 2009). For example, 33-ms exposure to a face is sufficient for people to make trustworthiness decisions (Todorov et al., 2009). Additional time exposure simply increases confidence in these decisions (Willis and Todorov, 2006).”
“People are able to infer trustworthiness even from minimal exposure to faces (Willis & Todorov, 2006). People are influenced by the facial trustworthiness of a player in a trust game (Chang et al., 2010; Rezlescu et al., 2012; Schlicht et al., 2010; Stirrat & Perrett, 2010; van ’t Wout & Sanfey, 2008).”
Ready to work on the 20% of your body responsible for 80% of your nonverbal communication? Ready to put your best face forward?
Isn’t it incredible how within a tenth of a second of seeing an unfamiliar face we have already made a judgement about its owner’s character - caring, trustworthy, aggressive, extrovert, competent and so on? (Psychological Science, vol 17, p 592).
These first impressions based on facial appearance may not be accurate, but they can have considerable real world consequences. And it’s part of our daily life - you can be misjudged, it can impact the outcome of a job interview, whether you are deemed capable for the position based on the image you’re transmitting and the nonverbal communication behind your facial traits and image overall. These judgments can be derived from facial features.
The good news about this all is, although we can’t change someone’s facial features, we can change other factors that have the power to influence other people’s impressions of us: hair cut and style, anatomical make-up highlighting or undermining facial traits as desired, your expression. All these factors are under our control and are all of great significance for that all-important first impression.
Having knowledge about your face and the meaning behind its combined features can better guide you in the selection of your hair cut and style, the right make-up techniques for your and the right accessories to portray the image you instinctively would like to convey.
This is even more important now in our digital era as knowing your facial map can also be powerful in helping you select photos to represent you on social media, etc. Not long ago, first impressions were all about in-person factors such as body language and handshake, for example. Today, especially after COVID-19, first impressions are mostly formed virtually. You want your photos on your social media and LinkedIn profiles to represent the real you, or better yet, an authentic and empowered you - just small differences can make you seem more likable, trustworthy and approachable both in-person or virtually.
The study of one’s facial map is a powerful tool of self-knowledge that allows one to externalize his or her personality and image goals through the five elements of design: colors, lines and shapes, texture and volume. Once we analyze your very own lines and shapes present in your face and features, we’ll design the best elements of design for you and incorporate the right hair colors, hair cut designs, accessories, eyewear and other elements of design near your face that will bring your best face forward.
We'll accentuate the strong and positive features perceived in your appearance and divert attention from your perceived weakness in your image. The goal is to create harmony between one’s physical features, personal image and personality. It truly is about image personalization. There will be no two same personalized plans for two different people - it will all be based on one’s personal facial traits, personality and image goals.
If you’re ready for an individualized and unique way of constructing your image guided by your face, I would love to take you to this new level of Image Consulting!
If you're interested in elevating your image and discover the power of your face in your nonverbal communication, let's work together!
No. My services are guided by the face but connected to the body. I also offer body analysis for those who wish a complete transformation. It’s important to analyze the whole, an assortment of traits to orient towards lines, shapes and hues that will highlight one's best facial features and balance the entire look out. Features and shapes from head to toe. My goal is to provide a service that feels complete, from head to toe without leaving such a crucial component in the process behind, the face.
No two people are the same and no two people need the same tweaks to convey their message.
Everyone is unique with individual anatomical proportions and characteristics. Designed as such, there can’t be ready-made or automated solutions. Different people also have a different relationship with their faces and their traits and, as a result, different needs with their image. I wanted to provide a service that feels more humanized and individualized, adapted to one’s perception of their own features and design strategies that will create an image that represent that person.
We are going to bust the myth the a certain haircut is recommended for all people with a certain face shape, for example. Not everyone with the same oval face shape has the same facial proportions - how can we advise the same haircut or color for everyone with an oval facial shape? Everyone also has different pain points. Let's say, for example, that a client has an oval face shape and she relays to me that her forehead is something that really bothers her. The same strategy suggested for her based on her own facial dimensions and pain-point cannot be suggested to someone else who may have the same facial shape but has a different pain-point (her jaw, for example). Despite both having the same face shape, there are different proportions and different goals. This is why your analysis is individualized and the guide is personalized.
Our strategies are all based on you - on what you want to express based on your perception of yourself and what you’re looking to strengthen or lessen and what you want to transmit with your image. I want to create an image that represents you.
With knowledge of visual language and how we interpret what an image expresses, technique, sensibility and creativity, we will build together an image that translates into your image intention, style and personality.
I work with visual language. Through a set of tools and visagism techniques and through the use of lines, dimensions and visual elements of design, it’s possible to construct an image that feels harmonized with one’s individual features, personality and goals.
My goal is that my clients feel confident putting their best face forward!!
Putting your best face forward!!
No more guessing what works for your face - you’ll have a map with specific directions based on your intrinsic facial attributes and you’ll feel confident choosing hair cuts and color, choosing an eyebrow design for you, doing your make-up - all knowing that you’re naturally enhancing and highlighting your best features.
Just like the Face Map, we go through a process of body measurement to develop a strategy plan choosing cuts and clothing types that will align with your body, style, personality and image goals.
The complete roadmap to the real and best version of you! Combining DNA Face Map and Body Map for a complete alignment of your intrinsic traits with your image goals. Create a unified message as desired by you and designed upon your own lines and elements of design already present in you.
Eyewear is the most important facial accessory and yet, the most overlooked.
It’s an important element of visual impact. Come learn to see and be seen!!
If the body has clothes to dress it, the face has hair to adorn it and frame it. Your hair is your biggest facial accessory expressing your nonverbal communication at all times. It's important that your hair ma tches your characteristics while also being aligned with the image you want to express to the external world. Let's make use of visual elements of design around to create hair looks that match you inside and out.
Putting your best face forward! From a detailed study of your face, the predominant lines on your face and your image goals, we'll develop strategies for haircuts, coloring techniques, beard grooming suggestions - Create a unified message as desired by you and designed upon your own lines and elements of design already present in you.