What is it?
A complete face-oriented consult: an in-depth study of your face, facial segments and individual facial traits such as eyes, nose, mouth that will lead us to provide recommendations on best haircuts, hair coloring techniques and styling, accessories, make-up and eyebrow design that harmonize specifically with your facial features. What messages do the lines in your face transmit in your nonverbal communication and what message do YOU want to convey? Should we emphasize those lines, balance them or harmonize them?
It's like combining human design with art and neuropsychology in order to further enhance this piece of art that is you already. It's like
What haircuts favor your facial characteristics? What make-up shades are favorable and how should make-up be applied considering your personal physical characteristics and personality? What kind of eyewear is recommended for your needs? With this service, you’ll discover lots of options that will complement your features, personality, style and lifestyle.
You’ll receive a guide with tailored information and tips based on your measurements and personal and professional needs.
An analysis that benefits anyone who wants to harmonize, balance or enhance their features - men, women, professionals, non-professionals. If your face is exposed and you want to put your best face forward, a facial analysis is for you.
After so much research on facial morphology and facial analysis, visagism, anatomy and physiology, psychology, neuropsychology, visual language and the elements of design, I am ecstatic to apply this knowledge specifically to the face - where the lines present on your face are meticulously examined in order to propose haircuts, coloring, make-up styles, eyewear and others.
This can be done in-person or virtually, from anywhere you may be in the world.
After an in-depth interview to determine your main goals and desires with your facial analysis, meticulous measurements of your facial traits are taken with a caliper to assess facial proportions and segments. This information will ultimately be used to make suggestions for make-up, hair color and haircuts and style, eyewear and other appearance-related adjustments.
A personalized guide with strategies and suggestions will be provided, customized to your very own individual physical features, taking into consideration the unique beauty of each individual and respecting their choices and image goals.
Colors, lines, shapes, textures, contrast and other visual elements are utilized to plan make-up styles, haircuts or eyewear choices that truly represent you or to create a desired look or impression - whatever image you wish to express at any moment in your life. Even your clothing can be strategically chosen to work with your face, depending on your goals.
Elements of design along with optical illusion techniques will help us create a desired effect for your image goal. Knowing how the brain interprets visual information (neuropsychology), elements of design will be thoughtfully chosen to manipulate the perception of one's appearance.
You’ll understand what makeup and hairstyles best suit your facial features and proportions, thus enhancing your overall appearance and general wellbeing. You’ll learn how to use lighting and shading to created the illusion of depth and dimension on your face.
You’ll have a guide designed just for you and your features and image goals.
The face is the 20% responsible for 80% of your nonverbal communication. It's also the most exposed part of your body. If you're ready to look at Image Design from a different perspective, come embark in this journey with me.
If you have ever asked yourself the questions below, you'll benefit from my Face-Driven Image Design and Visual Identity Design Services:
Here are some of the things that you can learn with a Facial Analysis Consultation:
If you'd like to learn more about the importance of our face in creating impressions and how we have control over these impressions, click below.
Even something so small like the eyebrows play a significant role in creating different impressions and shaping the overall appearance of a person's face. They can help to frame the eyes and shape the face, and can also express emotions and affect the overall symmetry of the face.
As they are closely linked to facial expressions and emotions, the movement and position of the eyebrows are an essential aspect of nonverbal communication and can be used to convey a wide range of emotions and intentions. The position and shape of someone’s eyebrow can create different impressions and evoke emotions on other people. For example, a person with a more pronounced arch to their eyebrows may appear more confident or surprised.
Makeup can be empowering for many people and it can give people the confidence to express themselves, experiment and feel more comfortable in their own skin. Makeup can be used to accentuate one's features, such as the eyes or lips, create the illusion of depth, dimension and structure on the face. Make-up can create a more polished or put-together look in no time.
In this service (included in the DNA Face Map), clients understand what makeup best suit their face and facial features. We'll take advantage of the five elements of design and light and shade techniques to promote optical illusion effects to bring out the best in a person's face and create a desired look or impression. For example, shadows under cheekbones can create depth and slim one’s face. A personalized guide with recommendations is provided.
Our face is our billboard. When someone looks at us, they first see our face. It simply is our natural focus of attention, it’s what we are naturally towards to observing when we first see someone. Our brains are wired to attend to faces, since the time we were babies and looked to faces to seek comfort and have our needs met.
The face is also a powerful tool for creating first impressions - and we do it all unconsciously, as a survival mechanism from our primitive, reptile brain (read more here). We spontaneously form trustworthiness impressions of newly encountered people from their facial appearance. Understanding that first impressions are formed to faces is especially important now that we live in a digital era where there’s a widespread use of images of faces on social media or LinkedIn profiles. Understanding the meaning behind your facial traits and how to put your best face forward aligned with your image goals automatically puts you at a great advantage at any situation and makes you comfortable to step forward knowing you’re projecting your best self. (For more information on the impact of the face on first impressions, read here).
Positive first impressions can lead to greater opportunities for social and professional interactions, as well as potential benefits such as increased trust, likability, and perceived competence. You have the power on your face.
Have you ever been told that you look too young for your position? Have you felt that people misjudge you from your appearance and that it has prevented you from nailing that big job or obtaining trust from your clients/audience, advancing in your career or having people hesitating to approach you? Your facial traits may be sending out an image that may influence what people think of you and how people interact with you.
These assumptions are originated in our reptile brain, the amygdala, responsible to assess your environment and help us make decisions to keep us safe. There’s neuroimaging data suggesting that the amygdala contains neurons that respond to faces (read more here). When we see someone, our brain immediately goes into interpretation of visual cues to figure out someone’s intentions and decide whether someone is trustworthy, capable or even attractive. We know that the appearance of one’s eyebrows and lips do not reliably tell us anything about that person and yet, our brains rely so heavily on facial features to judge people. Our brains just naturally and unconsciously make too much out of too little information.
In addition to it's role in creating first impressions, our face is also a huge source of self-esteem and self-confidence. The first thing you see in the morning upon awaking is your face. If you look at yourself and don't like what you see, be it a bad hair day, tired eyes, you'll start feeling less excited about your day. Throughout the day you'll find mirrors here and there to remind you of the sleepless night - just start driving and the small mirrors in your car will remind you as well. The face is also the one part of our body that we don't usually cover (here in the western world) so it's our most exposed body segment, the one continuously impacting our nonverbal communication instantaneously and unconsciously.
With all this information about the face, does it not make sense to work with someone who has studied about the face and other areas such as anatomy and physiology, image strategy, nonverbal visual communication, neuropsychology and elements of design to apply them directly to the building of your image or identity focused on your face?
Visagism is the practice of determining the most aesthetically pleasing appearance for an individual based on the face. It also involves understanding the principles of psychology, psychiatry, and anatomy. Neuropsychology, which is the study of the relationship between the brain and behavior, also plays a role behind my image designing strategies for my clients.
Neuropsychology can provide insight into how people perceive and respond to visual stimuli, and how they form judgments and make decisions based on their observations. This information can be used to help create an appearance that is not only aesthetically pleasing, but also aligns with the individual's personality, lifestyle, and preferences.
Understanding the impact of different colors and lines and shapes on the brain can help us create an appearance that creates a certain mood or elicits a specific emotional response. For example, curved shapes are often associated with feelings of softness, warmth, and comfort, which can evoke positive emotional responses in the brain. This is thought to be because curved shapes are often found in nature, such as in the contours of the human body and in organic forms, and are thus perceived as more "human" and approachable than angular shapes and sharp edges. The use of curves and round shapes in one’s style, for example, can create a more inviting feeling than using sharp edges which tend to evoke stronger physiological reactions. This is also thought to be because sharp edges are often found in nature as weapons, and our brains are wired to detect and respond to potential threats. Neither strategy is right or wrong - it all depends on what needs to be emphasized or balanced out in one’s image.
Principles of neuropsychology and visual language will be used to suggest small adjustments to an individual's appearance that can have a big impact on the way they are perceived by others. Based on how our brain perceives images, we’ll create your desired image based on your needs.
Putting your best face forward!!
No more guessing what works for your face - you’ll have a map with specific directions based on your intrinsic facial attributes and you’ll feel confident choosing hair cuts and color, choosing an eyebrow design for you, doing your make-up - all knowing that you’re naturally enhancing and highlighting your best features.
Just like the Face Map, we go through a process of body measurement to develop a strategy plan choosing cuts and clothing types that will align with your body, style, personality and image goals.
The complete roadmap to the real and best version of you! Combining DNA Face Map and Body Map for a complete alignment of your intrinsic traits with your image goals. Create a unified message as desired by you and designed upon your own lines and elements of design already present in you.
Eyewear is the most important facial accessory and yet, the most overlooked.
It’s an important element of visual impact. Come learn to see and be seen!!
If the body has clothes to dress it, the face has hair to adorn it and frame it. Your hair is your biggest facial accessory expressing your nonverbal communication at all times. It's important that your hair ma tches your characteristics while also being aligned with the image you want to express to the external world. Let's make use of visual elements of design around to create hair looks that match you inside and out.
Putting your best face forward! From a detailed study of your face, the predominant lines on your face and your image goals, we'll develop strategies for haircuts, coloring techniques, beard grooming suggestions - Create a unified message as desired by you and designed upon your own lines and elements of design already present in you.